A general rule of thumb is if a brand like Google endorses something, it’s legitimate. Many people were weary of how new domains would affect search engine optimization and rank in Google. However, since the beginning, Google has been transparent in claiming that all domain endings have the ability to rank equally.
New Domains, New Uses
Google is next, using the .new domain in a cool new way. The .new domain is currently available for free pre-registration but does not yet have a launch date set. Google is using .new domain as a shortcut for users to open any one of Google’s productivity tools. Internet users who often use Google Docs, Sheets, Slides, Sites and Forms will be pleased with this time-saving trick.
In the grand scheme of life this is only a very small win for users that saves maybe two minutes out of our day. Still, we applaud Google’s creativity and hope to see more brands utilizing new domains in fun ways in the future.