The recent dramatic expansion in the number of TLD’s will start accepting applications as early as January 2012 to April 2012. Although the application fee is 185,000, many are expected to apply, even with ongoing costs of 25k annually. Since the approval in Singapore two questions have been lingering will this be a new explosion of TLD’s and will it a create ripple effect into the rest of market. Many spectators say they would spend their money elsewhere, but others are saying this is a revolutionary way to brand the internet.