The internet is expanding once again with the arrival of three new domain extensions from Amazon Registry: .free, .hot, and .spot. These new top-level domains (TLDs) offer exciting opportunities for businesses and individuals looking to enhance their online presence. However, with any new domain launch, brand protection is key, especially for highly desirable names like .free and .hot. Get all the need-to-know details below!
New domain releases from Amazon Registry
Why choose .free domain name?
The word “free” is one of the most searched keywords online. Consumers actively search for free trials, free downloads, and free online courses, making .free a smart choice for businesses focused on attracting visitors.
☑️ Ideal For: Free trials, giveaways, marketing campaigns, digital content, and services.
✖️ Potential Risks: Due to its strong appeal, bad-faith actors and scammers may try to register brand names in the .free domain, potentially misleading consumers and damaging brand trust. The best way to protect your brand is by securing your .free domain.
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Why register .hot domain name?
The word “hot” has various meanings. It can describe a high temperature, intense feelings, current popularity, and attractiveness, making .hot a desirable choice for businesses that want to promote what’s new and exciting in their industry.
☑️ Ideal For: Trending topics, popular products, and exclusive offers.
✖️ Potential Risks: Given its connection to physical and sexual attraction and the popularity of adult-themed domains like .xxx, .sex, .porn, and .adult, businesses should consider registering their brand in .hot to prevent unauthorized associations with adult content.
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Why secure .spot domain name?
The word “spot” is synonymous with places, destinations, and curated spaces, making this domain an excellent choice for businesses looking to build a strong local presence. While .spot does not necessarily carry the same brand protection risks as .free and .hot, securing your brand early ensures the name goes to you and you alone.
☑️ Ideal For: Physical locations, niche communities, and local services.
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Get early access to .free, .hot, and .spot domain registrations
Popular domain names get registered fast. Don’t miss the opportunity to claim your brand first. The Early Access Phase kicks off on May 12 at 16:00 UTC *. This phase offers priority registration for a one-time premium fee that decreases daily. The sooner you act, the better your chances of claiming your name before others.
| DAY | DATE | PRICE |
|---|---|---|
| 1 | May 12, 2025 | $6,299 |
| 2 | May 13, 2025 | $3,299 |
| 3 | May 14, 2025 | $1,399 |
| 4 | May 15, 2025 | $799 |
| 5 | May 16, 2025 | $199 |
*All days begin and end at 16:00 UTC
General availability begins May 19
Mark your calendar for May 19, when .free, .hot, and .spot domains become available to the public at standard pricing. If you’ve submitted a pre-order, rest assured we will submit your domain for registration as soon as General Availability begins. If we cannot secure your desired domain name, you get your money back—guaranteed!
For any inquiries or additional assistance, don’t hesitate to reach out to our support team.