ICANN Is secretly working on a new gTLD program at “penthouse level domains.” The programs details leaked over some emails and a pdf between senior ICANN officals. The new pLD program would allow brand owners, to apply to run a domain name next to their newly acquired dot brand gTLD for marketing purposes. THe new program seems to be the child of CEO Rod Beckstrom. The program is expect to have a warm welcome from the internet and trade mark communities. With the new penthouse names domain names could end up looking like www.canon.canon. Hope another new change will not confuse the consumer. To read further click here.