The .med migration: Medical domains are now 50% off

The healthcare industry is entering its most significant digital transformation yet. As of 2026, the way patients find and trust medical information online is shifting away from the “wild west” of generic .com addresses toward a more secure, specialized, and authoritative domain ecosystem.

Hospitals, med spas, and even beauty & cosmetic companies are making the switch to .med in order to take advantage of the new domain. Compared to the oversaturated market of .com domains, .med has many short and memorable names available right now. That makes the .med domain a fantastic marketing tool.


Why a .med domain is no longer optional

In an era where medical misinformation is rampant, the “dot-com” era for healthcare is fading. Patients are becoming more discerning, and want to do business with organizations they can trust, especially online.

A .med domain acts as an instant digital credential. It tells every visitor, search engine, and partner that your site is dedicated to the medical field. By moving away from generic extensions, you immediately separate yourself from the noise of unverified blogs and commercial retailers.


Build instant authority and trust

Trust is the currency of healthcare. To buy a .med domain, you must be an entity or professional operating within the healthcare industry or related fields. That means when a visitor lands on your site, they know you are legitimate (similar to .edu or .gov).

Plus, a .med domain can give you a leg up in search engines (like Google) by signaling to algorithms that your content is medically focused.


Brand protection warning: Don’t get locked out

As .med gets more and more popular, medical companies with similar names are rushing to get the best domains. There are even domain investors and “typosquatters” who are seizing the opportunity to snatch up important medical domain names with the sole interest of selling them back to brand owners at a much higher price. 

Don’t let this happen to you. Secure your brand name under .med sooner rather than later.


FOMO is real: The medical world is moving fast

Since the global launch in September 2025, the adoption rate of .med has skyrocketed. We are seeing a massive “land grab” for premium medical terms and short, memorable names.

The giants are already here. Industry leaders like Mayo Clinic, CVS, Stanford, and Bayer have already secured their .med domains.

On top of that, over 45,000 .med domains have already been registered this year. Because these domains are sold on a first-come, first-served basis, high-value keywords like surgery.med, wellness.med, or pediatrics.med are being snapped up daily.

Don’t wait. As your competitors move to .med, staying on a generic .com can eventually make a practice look dated or less specialized.


A power tool for marketing and sales

Here is how savvy medical organizations are using .med domains to drive growth:

  • Dedicated landing pages: Use specific .med domains for specialized services (e.g., JointReplacement.med) to increase conversion rates on ad campaigns.
  • Brand protection: Even if you keep your primary site on a .com, owning the .med version prevents others from squatting on your brand name in the medical space, and you can simply redirect it to your main website..
  • Memorable redirect domains: In a world of long, hyphenated URLs, YourName.med is much easier for patients to remember and type into a browser. If the name you want is taken by .com, it might be available with .med.

Secure your .med domain today

Premium domain extensions like .med typically carry a higher price tag because of their specialized nature and the authority they command. However, with the current 50% off promotion, the barrier to entry has never been lower.

Don’t wait until the best names are gone.