Ghettotracker.com tasteless yet returns
It is surprising the ideas that are actually allowed to manifest and end up on the market. It is the case with this company called Ghettotracker.com. The name alone is offensive and the company had originally surfaced as such and then quickly closed. The websites intent was for the users to login and report which neighborhoods were deemed as “ghetto” and which neighborhoods as safe. Neighborhoods were not judged by the crime statistics but from peoples over all impression. The word choice of the company was not the only problem with the homepage featuring a smiling white family as the main photo. The site since September 3rd has received so much back lash that it’s now called “Good Part of Town” and removed any branding with the term ghetto. The website now has a message displayed, “Again, it’s about safety. If you don’t care about your personal safety, I suggest you not use this site.” To read further about this topic click here.