Posted In: Country Code Domains News, Generic Domains, Generic Top Level Domains, International Marketing Strategy

Leveraging Generic ccTLDs In a Worldwide Market

This is a list of extensions that Google has identified as generic ccTLDs:

.ad, .as, .bz, .cc, .cd, .co, .dj, .fm, .io, .la, .me, .ms, .nu, .sc, .sr, .su, .tv, .tk, .ws.

On Monday Matt Cutts, the public face of Google’s Search Quality Team, gave
us a little insight into how Google identifies and tags ccTLDs as either
generic or regional, and explained a little bit about how those ccTLDs
effect search results.

Google has established two categories of ccTLDs: generic ccTLDs, those that Google
feels are being used worldwide for creative domain names (joning the ranks
of TLDs such as .com, .net, .info, etc.) and regional ccTLDs, those primarily
being used within specific regions or countries. Per Google’s stated
policies, generic ccTLDs will tend to display in search results worldwide more
consistently than those ccTLDs that they have identified as regional, which
will mostly display within that identified area, and potentially with more
local weight.

The ramifications of this for you, domain and brand owners, and for us as
your partners and advisors, are extremely important to understand, especially
from a marketing prospective. If you are targeting a broader worldwide
market, it is clear that you should utilize the identified generic ccTLDs to
host the main bread and butter content of your website, and alternatively,
if your main demographic is established in a specific region or country that
is well served by an existing ccTLD, that is what you should use for your
website. But that doesn’t mean you can’t use both.

101domain, being an international company with customers in every corner of
the globe, has been leveraging the power of both generic and ccTLDs for
years now, and we have been advising our customers to do the same. The power
of being able to geo-target our content with ccTLDs, making culturally and
politically appropriate content available to multiple demographics across
the world has been key to our success and growth over the years, and we want
to help you achieve the same.

It’s easy to get caught up in brand protection and domain name hacks, and
while these are both certainly necessary, there is a lot to be gained by
developing some of these parked or forwarded domains that have been sitting
idly in your portfolio. There is no better time than right now to take them
out, dust them off, and put them to work generating new clients and growing
into larger, more lucrative markets!

You can watch the video from Matt Cutts here:


Jeff Martin
Product and Brand Manager
T: +1 877.983.6624 x1104
C: +1 909.583.1895
F: +1 760.579.4996
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