- Pay attention to a professional look of all imagery and content:
To offer a great experience, it is recommended to take professional photos of your physical store location and the service or product you offer. You can also consider to provide a “360 degree” virtual tour or connect Google’s Street View tool with a local agency to improve the glimpse your customers get of your storefront.
- Natural use of keyword usage and prominent placement:
A natural but prominent keyword placement within the most important HTML elements on your page is very important for local SEO success. The following elements are essential for your keywords:
The page’s title tag (aka Title)
The page’s Heading 1 (H1)
The page’s Heading 2s (H2)
Keep in mind that each page should only have one single “focus keyword.” The most searched for version of the keyword needs to be placed naturally within the title tag of the page, while the 2nd highest keyword variation should be placed within the H1, and the 3rd(plus) most searched for keyword variations has a place in the H2. Roughly three to five H2s are recommended.
The sitemap of a website lists all your pages. Therefore, you need to create and upload an XML sitemap to the root of the domain by using an FTP solution. After that is done, you have to submit the URL with the location of the sitemap to the Google Search Console.
- Provide smart internal linking:
Most website owners spend less time improving internal links than they spend on getting external links. The fact is that internal linking to your own content is also important, and when a new page goes live, you should internally link it to other pages wherever applicable. The anchor text should include the keyword that the page is intended to rank for because it functions as a doorpost for Google.
- Mark your content with structured data:
Mark up your content with “structured data” to tell Google bots information about the content you have on your page. This typically includes breadcrumbs to give users a secondary means of the website navigating, the date something was published or posted on, the name of the author, prices of products or services, data about specific rich media like videos, and any recent additions.
- Keep everything up to date:
The correct display of opening times or other essential information should be one of your highest priorities. Make sure that customers are informed about changes at all times to avoid them standing in front of closed doors. Your Google My Business listing has the power to provide positive customer experience and build long-lasting trust.