Google Registry’s .app has grown to over 750,000 registered domains and now they’re back with three more: .eat, .fly and .here, launching simultaneously and built on the same infrastructure that powered .app, .dev and .page. If you run a restaurant, an airline, a real estate business, or you just want a name that reads like a sentence, this is the moment to pay attention.
This article covers launch dates, pricing, who each domain is for, and how to secure your name before someone else does.
STARTING AT
$21.99
STARTING AT
$21.99
STARTING AT
$21.99
Key launch dates
All three domains share identical phase dates (all times 16:00 UTC):
Sunrise
Price: $24.99
Dates: September 1, 2026 – November 9, 2026
Eligibility: Trademark holders with TMCH + SMD file.
Early Access (EAP)
Price: $11,999.99 – $149.99
Dates: November 10 – November 16, 2026
Eligibility: Open to all, descending daily fee.
General Availability
Price: $21.99
Date: Begins November 17, 2026
Eligibility: Open to all, first-come-first-served.
Early access phase (EAP) pricing
Seven days, decreasing daily.
| Day | Date | Price |
|---|---|---|
| 1 | November 10, 2026 | $11,999.99 |
| 2 | November 11, 2026 | $3,999.99 |
| 3 | November 12, 2026 | $1,399.99 |
| 4 | November 13, 2026 | $499.99 |
| 5 | November 14, 2026 | $459.99 |
| 6 | November 15, 2026 | $199.99 |
| 7 | November 16, 2026 | $149.99 |
1. The .eat domain
About .eat
Register a .eat domain and give your restaurant, food brand, delivery platform, or recipe blog an address that matches exactly what it does. From neighborhood eateries and food bloggers to global food brands and meal kit services, .eat puts your business right where hungry visitors expect to find it.
Ideal for:
- Restaurants, ghost kitchens, delivery platforms, and meal kit services
- Food, beverage, and CPG brands
- Recipe sites, food blogs, and culinary media
- Dietitians, nutritionists, and hospitality businesses
Why choose .eat?
- Instant recognition: A .eat domain immediately signals food and dining without needing extra explanation.
- Stand out from .com: In a sea of generic web addresses, the .eat domain demonstrates you are specialized and serious about the food industry.
- Strategic category reset: Premium keywords like food.eat, halal.eat, and munch.eat offer a fresh start on an intuitive extension.
- Brand and trademark protection (Sunrise window): Sunrise is open through November 9, 2026. Trademark holders registered with TMCH get first claim before names go to general registration.
- Defensive asset (mitigate risk): Short, memorable TLDs are prime targets for name squatting. Securing your brand name early avoids expensive secondary market negotiations or legal action later.
Example .eat domains
munch.eat
halal.eat
ordernow.eat
2. The .fly domain
About .fly
Register a .fly domain and help your airline, travel agency, charter service, or drone operation take off online. It is equally at home with skydiving outfits, hot air balloon rides, paragliding schools, and drone racing leagues – anywhere flight is the experience, not just the transportation. Short and punchy, .fly instantly signals movement, adventure, and altitude to anyone searching for flight-related services.
Ideal for:
- Airlines, booking portals, and travel agencies
- Aerospace manufacturers and charter operators
- Commercial drone operators, racing leagues, and services
- Adventure flight experiences (skydiving, paragliding, hot air balloons)
Why choose .fly?
- Built for travel and flight: Instantly communicates aviation, movement, and adventure.
- Short and memorable call to action: Creates crisp, sticky domain names that stand out far better than standard .com addresses.
- Wordplay potential and investor angle: Reads naturally in domain hacks (dragon.fly, why.fly).
- Brand and trademark protection (Sunrise window): TMCH trademark holders get low-cost, priority access to secure their matching names during Sunrise.
- Impersonation prevention: Aviation and travel brands are frequent targets for phishing and fraud. Registering directly closes the door to cybersquatters before general availability.
Example .fly domains
dragon.fly
ohmy.fly
why.fly
3. The .here domain
About .here
Register a .here domain and put your business exactly where your customers are already looking. It is built for anything anchored to a physical place—maps, navigation tools, real estate listings, local retailers, event organizers, pop-ups, coworking spaces, and location-based apps. Where a .com leaves location to the imagination, .here answers it upfront: this is local, this is findable, this is real. For any business that relies on proximity, that isn’t just branding—it’s utility.
Ideal for:
- Maps, navigation, and location-based mobile apps
- Real estate agencies, property portals, and local retail
- Events, pop-ups, coworking networks, and community hubs
Why choose .here?
- Local by design: Instantly communicates physical location, proximity, and local availability.
- Turn domains into taglines: Clever wordplay like sign.here and collab.here transforms a web link into a direct call to action.
- Complement, don’t replace: A .here domain works seamlessly alongside your main .com as a short, memorable link for physical signage, OOH marketing, or campaign microsites.
- Brand and trademark protection (Sunrise window): Same Sunrise rules apply, allowing trademark holders with TMCH/SMD files to claim priority access before public launch.
Example .here domains
sign.here
virtualoffice.here
collab.here
How it works
- Find Your Name. Submit a pre-order for your desired phase. We only accept one pre-order per domain name, first-come, first-served.
- We’ll Handle the Rest. Once your phase opens, we submit your order for registration on your behalf.
- Risk-Free. If someone else registers your domain first, you’ll receive a full refund.
Three new domains, one team ready to help you claim yours. Whether it’s a name for your restaurant, your airline, or your next big idea, our support team is here to answer any questions and guide you every step of the way.