Video: Why companies are racing to secure their dot brand before August 12
A conversation on what a dot brand actually is, why the application window matters, and what happens once it closes. Watch here.
Brand TLD Program
The Brand TLD Program gives organizations the opportunity to own and operate their own top-level domain extension, such as .brand, creating a secure, trusted, and fully controlled digital namespace. Through ICANN’s New gTLD Program, eligible trademark owners can apply for a .brand TLD to strengthen brand protection, improve security, enhance customer trust, and create new opportunities for digital innovation.
In this category, you’ll find expert insights on the ICANN New gTLD Program, .brand TLD applications, eligibility requirements, costs, timelines, use cases, and best practices for launching and operating a branded top-level domain. Whether you’re evaluating a .brand strategy, preparing an application, or exploring how organizations are using branded namespaces, these resources will help you understand the opportunities and requirements of owning your own corner of the internet.
What brand TLD owners told us at ICANN 86 — and why August 12th matters
Discover key insights from ICANN 86 as brand TLD leaders from Fox, Amazon, and Sky share real-world use cases, AI implications, and why the August 12, 2026 application deadline matters.
Why trademark owners should apply for a .brand TLD — Right Now
The 2026 ICANN application window for a .BRAND TLD is open until August 12. Learn why trademark owners should secure their own TLD for enhanced digital control and brand security.
The applicant journey through ICANN’s 2026 new gTLD round
Walk through the 7 stages of the ICANN 2026 new gTLD program application lifecycle, from pre-submission and strategy to final delegation.
ICANN’s New gTLD Program, 2026 Round: Let’s talk about specifics
Applying for a new gTLD? Get an essential overview of ICANN's 2026 program and determine which of the three potential applicant types you fit into.
Nearly 15 years later, you can once again own a new generic top-level domain name. Is the opportunity right for you?
The 2026 New gTLD application window opens April 30, 2026. Discover strategic opportunities for established brands, entrepreneurs, and communities to secure their own top-level domain.
Want to apply for a New gTLD? Your time is coming!
This program allows brands the opportunity to apply for a .brand TLD that can be utilized internally or a generic TLD that caters to specific industries.