There’s a killer on the loose. It’s already claimed the lives of countless marketing emails. And if you’re a business with over 5,000 contacts on your list, you could be next…
Well, maybe we’re being dramatic, but Google and Yahoo’s new email authentication requirements are no joke.
If your email system is not in compliance, all your marketing communications could potentially be lost. And we’re not just talking about the spam folder. We mean never delivered at all.
Email is Time and Money
Email marketing provides the highest ROI across all industries when compared to other efforts such as PPC advertising, social media posting, and SEO content writing (like this!)
On top of that, most companies report that it takes 1-2 weeks to get a single email out. That’s from ideation, to draft, to design, to send.
With all that said, you can’t afford to have your emails get blocked or destroyed, especially for something as easy to resolve as email authentication.
In other words, if you don’t get your email authentication protocols in compliance soon, you have a lot to lose.
The Invisible Problem
So we covered the killer part. Now for the “silent.” Did we just say that to sound cool?
Well, admittedly yes. But also no!
The scariest part about email authentication penalties is that you don’t receive any notification whatsoever that your mail is getting restricted. No bounce indicator, no warning, nothing.
It also doesn’t have to happen all at once. In fact, it often occurs little by little as you add new contacts to your list.
What this means is that you could be losing emails to the void without even knowing it. Yes, it could be happening right now.
Marketing content, invoices, vital timely communications. They’re all on the chopping block.
What to do about it…
Losing all your hard work can be frightening, and we hope it hasn’t happened to you yet.
When it comes to getting your email authentication protocol in compliance, there are a few steps you can take.
The first step is to check if you have SPF, DKIM, and DMARC in place. (If these terms sound like total nonsense, we broke them down in a recent article.)
Once you know where your problems are, you have two options.
The first way is to tackle each of these protocols individually and set them up manually one by one. This can be a long and arduous process, but if you have the technical capabilities to do so, it’s the cheapest option.
A much easier way is to let us do the hard work for you (big surprise, I know.)
Our technical engineers will check your authentication records and correct any errors that could be blocking your emails from your customers. As part of our managed DMARC services, you’ll also get access to an easy-to-digest reporting dashboard so you always know where you stand when it comes to authentication compliance. The best part? Our engineers work as an extension of your team without any additional fees.
For more information, check out the Managed DMARC Services page. From there you can schedule a free product demonstration with our solutions team to find out exactly how DMARC might work for your company.
