It’s an exciting time for the beauty industry. More beauty brands are expanding and establishing product lines to meet modern customers’ needs, including more inclusive, environmental & animal-friendly options. As a focus on wellness and self-care grows, the skincare market has exploded with more brands and product types than ever before. Empowered independent beauty professionals and influencers share their tips and skills online to mass audiences, rapidly inspiring and informing consumers everywhere.

So how can you make your beauty brand stand out from the crowd?

It all starts with a .Beauty, .Hair, .Skin, and .Makeup domain name.

As the first domains made for the beauty industry, .Beauty, .Hair, .Skin, and .Makeup are perfect for anyone who wants a head-turning online brand presence. Beauty brands, professionals, and fans can take advantage of .Beauty, .Hair, .Skin, and .Makeup to make their domain names shine by showing they have the solution for all of their audience’s cosmetics, hair care, and skincare needs.

1.   Establish yourself as a beauty industry leader

Beauty professionals and influencers know that getting noticed is all about having the right look. .Beauty, .Hair, .Skin, and .Makeup domains help you get noticed online and communicate that you have what it takes to help your audience achieve their beauty goals.

Potential customers will notice your unique domain name and instantly recognize your dedication to helping them get the hair, skin, or makeup look they’re after. Right now is your chance to claim your beauty specialty or niche domain before it’s taken.

You can even market yourself as the go-to beauty professional in your area by registering a name that covers your region. A short, location-specific domain name like www.YourCity.Hair or www.YourTown.Skin helps establish you in your home market. Local customers can find you online, then book appointments right on your website.

2.   Make it easier to find you online

Having the right domain name for your website is a critical piece of building online brand recognition. If your website name is easy to recall or exactly matches your brand name, then your customers are more likely to find you online.

The .Beauty, .Hair, .Skin, and .Makeup namespaces have millions of great domain names that are available to register. They give you a fresh opportunity to start using your brand’s exact match domain name for your website on a URL that speaks to what you do.

Get www.YourBrand.Beauty for a domain name that attracts attention. It’s perfect for printing on product packaging, sharing on ads or billboards, and beautifying your link in bio on social media. Secure your brand’s .Beauty, .Hair, .Skin, and .Makeup domains before your competition.

3.   Upgrade your domain and attract more organic search traffic

Even if you already have a domain, it’s never too late to upgrade to a .Beauty, .Hair, .Skin, and .Makeup domain. The best domain names are short and simple. Using your brand name or a popular keyword in your domain name is an excellent strategy for standing out online. Google has stated that new generic domains like .Beauty, .Hair, .Skin, and .Makeup are treated the same as all other generic domains (like .com and .org) in search engine results. Put it all together, and the opportunity to amplify your brand’s online reach with these new domains is clear.

Choosing a .Beauty, .Hair, .Skin, or .Makeup domain ties your brand to the industry, which can build customer trust in your products. Upgrading to a short domain name that includes an industry keyword can also help you rank higher in search engines for that term.

Check out the chart below to see examples of how you can use brandable keyword domain options in .Beauty, .Hair, .Skin, and .Makeup over traditional .com domain names that have already been registered.

Final Takeaway

.Beauty, .Hair, .Skin, and .Makeup domains are the new, modern, appealing way for beauty brands, influencers, professionals, and organizations to build a flawless online presence.

These first-of-their-kind domain name options made for the rapidly growing beauty industry offer an exceptional opportunity to:

• Stand out to customers everywhere with a memorably branded online presence
• Create multiple vertical-specific websites for your company’s products and blogs in the beauty industry
• Win customers with short, simple, memorable, universally recognizable domain names with your industry-specific keywords after the dot
• Claim your region and show your influence as a beauty industry leader