The Enterprise
Guide to
Cyber Attack
Prevention

For best local landing page optimization results, focus on the following areas. 

• Provide extraordinary user experience (UX):

If you cannot keep the user engaged once he or she enters your website, you are losing the game before it even starts. You will not just lose a potential customer, but Google will also see a high bounce rate as a negative sign and will punish your page ranking results. It should be your highest priority to provide excellent UX and guide website visitors through the page the way you think is best for them.

• Optimized for mobile use and multiple browsers:

Today, more and more people are using their mobile devices to surf online. To ensure a great experience, no matter which device they are using, you need to make sure that your website was created responsive. Furthermore, do not forget to check the look on various devices from time to time since things can change or elements can break. 

• Ensure fast loading times, even for slower devices:

The rise of the internet shortened our attention span by a lot. A typical website visitor doesn’t like to wait for more than a couple of seconds for a page to load before he or she loses interest. Optimizing your pictures as well as the right hosting platform is essential to guarantee fast page loading times. You can also invest in the Secure Web Accelerator by Cloudflare to improve it even further and provide the best possible user experience.

• Include Google Maps and directions:

If you include Google Maps and directions on your local landing pages, website users do not have to leave your site in order to find the directions to your location. Applebee’s, the American franchises restaurant chain, is a great example for using this feature:

• Pay attention to a professional look of all imagery and content:

To offer a great experience, it is recommended to take professional photos of your physical store location and the service or product you offer. You can also consider to provide a “360 degree” virtual tour or connect Google’s Street View tool with a local agency to improve the glimpse your customers get of your storefront. 

• Natural use of keyword usage and prominent placement:

A natural but prominent keyword placement within the most important HTML elements on your page is very important for local SEO success. The following elements are essential for your keywords:

The page’s title tag (aka Title)
The page’s Heading 1 (H1)
The page’s Heading 2s (H2)

Keep in mind that each page should only have one single “focus keyword.” The most searched for version of the keyword needs to be placed naturally within the title tag of the page, while the 2nd highest keyword variation should be placed within the H1, and the 3rd(plus) most searched for keyword variations has a place in the H2. Roughly three to five H2s are recommended. 

• Create sitemaps:

The sitemap of a website lists all your pages. Therefore, you need to create and upload an XML sitemap to the root of the domain by using an FTP solution. After that is done, you have to submit the URL with the location of the sitemap to the Google Search Console. 

• Provide smart internal linking:

Most website owners spend less time improving internal links than they spend on getting external links. The fact is that internal linking to your own content is also important, and when a new page goes live, you should internally link it to other pages wherever applicable. The anchor text should include the keyword that the page is intended to rank for because it functions as a doorpost for Google. 

• Mark your content with structured data:

Mark up your content with “structured data” to tell Google bots information about the content you have on your page. This typically includes breadcrumbs to give users a secondary means of the website navigating, the date something was published or posted on, the name of the author, prices of products or services, data about specific rich media like videos, and any recent additions.

• Keep everything up to date:

The correct display of opening times or other essential information should be one of your highest priorities. Make sure that customers are informed about changes at all times to avoid them standing in front of closed doors. Your Google My Business listing has the power to provide positive customer experience and build long-lasting trust. 

Make sure your business’s name, the address phone number, and website address is displayed correctly on the following platforms:

• Google My Business
• Apple Maps
• Yahoo! Local and Bing Places
• Nokia HERE and MapOuest
• Yelp, Facebook & Foursquare
• Local/regional web directories
• Internet yellow pages
• Industry web directories

The below list gives you an overdue of the best general directories, ranked from highest to lowest citation value.

Additionally, we advise you also to research local business directories as well as niche-specific directories to provide even more value for your visitors.

In the words of Rand Fishkin, “SEO is not about doing extraordinary things. It is about doing ordinary things extraordinarily well.”

The fundamentals of SEO are relatively easy to understand, but implementing all the recommendations mentioned above takes time and dedication.

Following the 4 action items will help you earn a significant return on your investment. 

The results will show within a few weeks, and if you stick with it, you can see them continue to improve gradually. 

Your SEO strategy will need the experience to grow, and chances are, you will need to try different things to figure out the right approach for your website. Be patient and fail forward.