Knowing who is visiting your website can help with so many things like your ROI, reaching the right audience with the right content and providing better solutions for your customers. LinkedIn just announced a new feature that lets you see what professionals are coming to your website.
LinkedIn’s Website Demographics is a free reporting tool that gathers data from its 500+ million members to give you insight on your website traffic. Website Demographics has the options to filter through 8 professional attributes:
- Job Title
- Job Seniority
- Job Function
- Company Size
Website Demographics will also let you filter through date ranges so if you make any website updates, launch a new product, or push a marketing campaign you can see exactly what these changes produced in terms of website audience. This, like Facebook Business, is another huge move for social media adapting as a tool for marketers make better decisions.
You can learn more about Website Demographics here, in this video below.