Whether your business is B2B or B2C, email is the preferred method of communication for customers today. Email marketing is powerful and diverse. We use email as a brand-building tool when we send welcome emails and newsletters, we use it to sell with promotional emails and we use it as an avenue for customer support which is why it is essential to have a professional email address in today’s business market.
We send and receive a lot of emails throughout the day, many of which are sent via email automation. However recent policy changes to free email hosting providers like Gmail, Yahoo and others could be impacting your email deliverability.
When an email is sent from an email automation provider like Infusionsoft, MailChimp, Constant Contact and more, they are delivering on behalf of your email address. In an effort to reduce spam and domain spoofing, free email services like Gmail are rejecting mail sent from outside of their respective servers. What this means is that if your “from” email address is a free email, your emails will not be delivered to your customers because they are being sent from a marketing automation provider like Infusionsoft instead of the actual provider (your free email service). Although this is a step forward in right the direction for reducing spam, it could be seriously impacting your email marketing efforts.
How do you get a professional email address for your business domain?
There are just 3 things you need to do to get a professional email address and ensure your emails are delivered to your customers:
- Register a domain name (that’s if you don’t already have one for your business, FOR SHAME!)
- Add an email box to get a professional email address (ie. [email protected], [email protected])
- Make sure your “from” address is your new domain based email address and not a free email
Benefits of having a professional email address for your business
A branded email is a credible and professional email address. When you use a free email address, customers tend to think your business isn’t established and might begin to question your legitimacy. A domain-based email creates cohesiveness across your brand, acts as free marketing to promote your brand every time you send an email and is the easiest thing you can do to improve customer confidence. There’s no reason you shouldn’t have a professional email address for your business, it’s easy to setup, it’s affordable and now it’s literally hurting your business not to have one.
If you want to learn more about the changes coming to your free email service providers, check out this awesome video from Infusionsoft.