The .APP domain is on the rise – still!

.APP turns 2 years

An effective mobile strategy involves more than just a mobile-friendly website. Mobile application development is driven by advancements in technology, which requires businesses to stand out. No matter if you are about to start a new tech startup company or if you are already successful in business for a while, chances are you are considering it as your new favored URL. It is THE go-to-choice for many companies that offer an app, and it seems like you simply can’t afford missing out on the unique form of brand protection and all marketing opportunities it is coming with.

Today, we don’t just explain why registering a .APP domain could help your tech business get even more successful; we will also discuss why the new gTLD has become one of the most sought-after domain names for tech companies.

Because of the explosion of different apps available on the market, the .APP domain extension is more popular than ever. Two years have already passed since the launch of .APP and it exceeded all our expectations. Over 100,000 domains were registered within a day of general availability, and, as of the end of April 2020, almost 700,000 registrations were made.

Why do we need the .APP domain?

To be successful in today’s world, you need to be on top of new digital trends. Registering the perfect domain name for your brand increases the chances of attracting the right customers to start building a long-term relationship with them. The .APP domain extension from Google opened a whole new door of countless opportunities to develop and promote online applications. It is a great way to signify to anyone seeing the domain name that the website’s content is very likely related to a digital product.

The .APP domain name delivers numerous benefits like memorable online branding or the association with a well-known search term. The gTLD is used as a branding device for tech companies as well as established brands. Below, we will sum up the most apparent motives for companies that decide to register the new gTLD:



If you consider the amount of registered .COM websites, it is not surprising that lots of desired domain names are already taken. One of the main advantages of the .APP domain is the availability of a desired domain name.


Reputation and Brand Image

While the .APP domain is gaining more and more momentum its image is increasing, too. Promoting your mobile app with a .APP website is a great way to show customers the ease of doing business with you.



.APP domains are held to a higher level of protection, which ensures the safety of you and your users. Don’t forget to get an SSL Certificate, which is required for all .APP websites. Even if your app is still only an idea and not ready to use just yet, things might change faster than you think.


Your domain is a marketing channel that enhances your online visibility and increases the accessibility for potential customers and sales. Your customers can easily find your business online, and a catchy domain name draws attention to the app that users can download to their devices.


The .APP is so affordably priced because Google wants to help your app get discovered online. They made it easy for us to offer .APP for a great price. Register it now and save even more.

3 Tips for your success with .APP 

If you registered your domain name and already designed your website:

.APP helps to boost your SEO, allowing people to find your app in search engines like Google, but don’t forget to pay attention to details like keywords and backlinks.

Stay on top of your website, because if it looks unappealing or outdated, your audience will immediately have a negative impression of your business.

By building an online platform, you don’t just educate potential customers; you lead them where to go.

If you registered your domain name and can't wait to build your website

Your customers will likely do some research before downloading your app and your .APP website gives you a great place to educate them.

Promotional email messages only receive about a 5% read rate while ‘ App Push’ notifications are read by a whopping 97% of people

Your website’s design is an opportunity for you to set your business apart from the competition. Remember, the first impression counts. – try personal web hosting to start now.