Donuts TrueName™

Domain names give you the title to an asset on the Internet, but they don’t give you a website. For that, you need web hosting. Domains also don’t provide you with brand protection across the Internet—until now. Introducing TrueName™ by Identity Digital. 

Identity Digital Registry Introduces TrueName™

Everyone is familiar with the .com, .net, and .org domains of the Internet. What you may not know is that every top-level domain (TLD) is its own brand. For example, Verisign is the company behind .com and .net. Educause manages .edu domain. Afilias is another large domain operator (also known as a domain registrar) for .org, .info, and hundreds of others. If you haven’t heard these names before, we are excited to introduce you to Identity Digital.

Identity Digital is a domain name registry that has an extensive portfolio of new generic top-level domains. Identity Digital has always been a trailblazer for brand protection. Their first venture into online security, the Protected Marks List (DPML), is a popular domain blocking service that disallows domain name registrations using your trademark across all domain providers for every Identity Digital top-level domain. That’s 270 TLDs and counting!

.life domain
.social domain
.games domain
.today domain
.solutions domain
.live domain
.agency domain

What is Identity Digital TrueName™?

Identity Digital is now offering the first built-in security technology of its kind. All new and existing Identity Digital domain names will now have TrueName™ included—at no additional cost. If you already have a Identity Digital domain name, congrats! You just got a major security upgrade. Identity Digital TrueName™ prevents the registration of fraudulent domain registrations, including counterfeit lookalike domain names that substitute letters or numbers with characters from Latin, Greek, and Cyrillic scripts, also known as homograph domains. Homograph domains are commonly used in email phishing attacks because they are nearly impossible to detect with an untrained eye. With TrueName™, no one can register any homograph variations of your domain name. Identity Digital identified this particular type of cyber attack as a pain point for many businesses. 

TrueName™ includes homograph protection

In 2019, 76% of businesses reported being a victim of a phishing attack. 

Registering domain names as a defensive strategy is one way to minimize disruption to your business due to a cyber attack. But that can get expensive. Educating your employees is another. However, this method does not guarantee your protection due to variables in human emotion and error. Identity Digital TrueName™ alleviates the need to register multiple variations of your domain name to protect your business, your employees, and your customers—a single Identity Digital domain name with TrueName™ does it all.

Our Takeaway: Not All TLDs Are Created Equal

Next time you register a domain name, you may want to consider Identity Digital domains over a traditional .com or .net. Identity Digital TrueName™ is proof that the Internet is changing, and it is essential to partner with companies that build their products, services, and processes with security in mind. We share the same vision as Identity Digital, a safer Internet for the clients we serve.  

Identity Digital’s TLD portfolio has always offered businesses the most flexibility, choice, and performance, as well as endless possibilities for brands to own, amplify, and secure their online identity. TrueName™ sweetens this offering by making Identity Digital’s domains even more valuable.