Redefine Black Friday and bring it back to its roots. Thanksgiving is about being thankful for what you have, and giving back to those who are less fortunate. Allow your customers to bring in donations or second-hand items in exchange for a coupon or percentage off. If you are a retail store you can take a hint from H&M and accept clothing and textile donations for a special Black Friday discount.
H&M accepts clothing and textiles from ANY brand, in ANY condition at any of their locations, year-round.
Customers who donate are rewarded with a voucher in return.
Family Friendly Atmosphere
Not all, but some people feel guilty about leaving their family to participate in Black Friday shopping. Thanksgiving is a time for family. Leave it to Americans to turn a holiday about giving thanks into a shopping frenzy. Challenge the stigma. Take this as an opportunity to redefine Black Friday. Create a family-friendly atmosphere in your store for customers to enjoy on Black Friday. Offer activities to keep the kids entertained while their parents shop. For example, you could offer a children’s story reading, face painting, or an arts and crafts station.
Collaborate on Small Business Saturday
Black Friday has become a very competitive holiday. Companies are always trying new ways to put out a deal earlier, bigger, and better than the competition. Imagine instead, if you could redefine Black Friday as a day to collaborate with and support other local businesses in your area. This year, try teaming up with another brand in your community. The way to make a difference and redefine Back Friday is to make the day about more than shopping. Offer a unique experience for your customer.
If you are a technology brand you can team up with a local photo booth company. Offer free photoshoots for your customers so they can take and post pictures while they’re waiting in line. Make sure to create a Black Friday theme for the photo booth prints and digital downloads that feature your brand alongside the photo booth company.
Question for our readers:
Would you try out any of the ideas above this Black Friday?