CUSTOMER STORY
Pearl.Insurance: Transforming Trucking Insurance with Google Workspace and .INSURANCE Domain

Pearl.Insurance embarked on a journey of digital transformation, seamlessly integrating Google Workspace to drive their business toward greater efficiency, collaboration, and success with their distinctive .INSURANCE domain.
Google Workspace Results
- 50% reduction of third-party tools
- Increased collaboration efficiency by leveraging team shared drive in place of individual files
- Realized significant productivity gains by transitioning to real-time co-editing
The journey of transforming a team of steadfast Microsoft users into lifelong Google Workspace advocates, driving seamless productivity and collaboration in the trucking industry.

Pearl.Insurance is a family owned agency that specializes in workers compensation insurance and employee management solutions. For the past decade, Pearl.Insurance has taken a service centric approach to managing their client’s policies, ensuring they have to deal as little as possible with insurance tasks that should be considered non-essential to running a business.
Location: United States
Website: pearl.insurance
Industry: Insurance
Features Used
With a deep understanding of the essential role that trucking plays in driving our economy forward, Pearl.Insurance made a name for itself by specializing in trucking insurance. Since its establishment in 2017, Pearl.Insurance has become a true expert in this specialized segment of insurance. They have made it their mission to know every intricacy of licensing, permitting, and government regulations that trucking companies must adhere to.
Pearl.Insurance understands that inadequate insurance coverage can lead to the shutdown of a trucking company and recognizes the gravity of ensuring proper protection. With a steadfast focus, they offer exceptional trucking insurance solutions for hardworking individuals and businesses navigating the complexities of the transportation industry. Their services extend to for-hire trucking companies, freight brokers, household goods movers, and any entity with a DOT number, ensuring comprehensive coverage and peace of mind.
Hitting a Roadblock: Pearl.Insurance’s Journey to Digital Transformation
Initially operating on Microsoft platforms and making use of third-party solutions like Dropbox to fill the gaps, Pearl.Insurance found themselves tied to outdated communication and file management tools. Anthony Mockbee, Chief Operating Officer of Pearl.Insurance, wanted to migrate to a solution that could handle everything in one place. Given his familiarity with Google’s user-friendly applications such as Gmail, Drive, and Calendar, Anthony pitched Google Workspace to his business partner. As a dedicated Microsoft user, the CEO was skeptical of the move, “He had been using Microsoft in corporate for decades,” Anthony explains. Despite encountering initial skepticism from his team, Anthony, who is the person responsible for internal systems management at Pearl.Insurance, persevered. He successfully led the transition to Google Workspace, paving the way for a more modern and efficient way of working for their team.
Cruising Through a Seamless Transition to Google Workspace
Transitioning from Microsoft to Google Workspace proved to be a straightforward process for Pearl.Insurance. They were able to handle the migration internally and complete it within a day. Initially, there were some minor challenges, like adjusting from Outlook folders to Gmail labels, but the team swiftly adapted to the intuitive features of Google Workspace.
One aspect that particularly impressed them was the ease of attaching documents to emails, which significantly improved their workflow efficiency. “We loved that Drive was integrated and we could just attach files to emails really simply,” Anthony recalls. “Before with Dropbox, you had to drag it from Dropbox to your desktop, and from your desktop to your email. It was an extra step and just a bit of a pain. Switching over to Google shored all that up for us.”
Steering Toward Security: Pearl.Insurance’s Adoption of .INSURANCE Domain
Originally operating under the domain name “insurepearl.com”, Pearl.Insurance knew they desired a name that was short, strong, and easily recognizable as their brand. While exploring domain name options, Anthony discovered the .INSURANCE domain through 101domain.com. Piquing his curiosity, Anthony began researching and realized that the .INSURANCE domain extension has a special use case and requirements compared to a regular “.com” domain. “We liked the security and exclusivity behind it,” he says. “It’s a great conversation starter because it’s not something people are used to seeing.”
The .INSURANCE domain is only available to verified members of the insurance community, and its usage requires websites to adhere to the highest security standards. Recognizing the advantages, particularly the trustworthiness it instills in customers, Pearl.Insurance strategically decided to register the .INSURANCE domain. 101domain is one of the few select registrars that offer .INSURANCE, so Anthony worked closely with his 101domain account executive Thomas Das, who helped him understand and meet all of the technical requirements involved with registering a .INSURANCE domain name. “Everyone at 101domain is on the same page. From our account rep Tom, to Ernesto who does the technical stuff on the backend, it’s one big cohesive team,” Anthony says, “It’s nice to have people to rely on, who really know what they are doing.”
Although they were able to secure their domain name quickly, the transition from their previous domain to their new .INSURANCE domain took some time. Concerns about migrating email addresses in Google Workspace from @insurepearl.com to @pearl.insurance initially held them back, but 101domain provided a solution that empowered them to take the next step.
“New customers always mention .INSURANCE – what’s that? It allows us to explain to them that you have to be in the insurance industry to get the domain, and there are a bunch of security requirements that you have to meet, so everyone doing business with us knows that their data is secure.”
101domain implemented the use of a domain alias, overseeing the entire process from start to finish. 101domain’s expert project management alleviated stress for the Pearl.Insurance team and guaranteed a smooth transition without any disruptions to the existing Google Workspace account. Anthony recalls, “We were able to retain our original email accounts without having to do this huge migration to a new account so we could use our new domain. And that was huge for us.”
Gearing Up for Success with Google Workspace
After fully integrating Google Workspace with their .INSURANCE domain, Pearl.Insurance found themselves on a promising path forward. Google Workspace helped Pearl.Insurance to achieve its key business objectives, offering Shared Drives for team-wide document collaboration, real-time co-editing, seamless integration between apps, and simplified onboarding processes for its growing team. “Google makes it easy to grow,” Anthony says. “You can have a new employee up and running in minutes with Calendar, Gmail, Drive, and Meet all in one account, easily accessible with a single username and password.”
“Find a vendor that knows more than you do and do business with them. I think that’s how anyone grows, that’s how any business grows—whether it’s finding vendors who know more than you do, or finding employees who do. 101domain is definitely a good example of a good partnership. The team at 101domain knows Google Workspace inside and out, and we rely on them a lot for that.”
Reflecting on their experience, the business partner, who was initially skeptical, now has a strong preference for Google Workspace over Microsoft. Commending its user-friendly interface and collaborative features, he expressed, “It’s so easy having everything in one place. We could never go back.” The team at Pearl.Insurance is brand loyal to Google Workspace, firmly believing it plays a pivotal role in future growth and operational strategy.
Driving Forward: Pearl.Insurance’s Roadmap in the Trucking Insurance Industry
Pearl.Insurance is gearing up for a momentous year of growth, as they eagerly prepare to move into a new lease that offers double the space of their current office. To add to their excitement, they are looking forward to celebrating seven successful years in business in June. With a focus on expanding their team, fostering strong partnerships with insurance companies, and elevating their client services, Pearl.Insurance is primed for continued success in the trucking insurance industry. They take solace in knowing that the 101domain team will be readily available to help them seamlessly add users and explore innovative Google Workspace solutions as their business grows.
Google Cloud Partner (Google Workspace authorized reseller)
Established in 1999, 101domain is a trusted web service provider catering to some of the world’s top brands. We proudly offer the largest selection of domain name extensions available anywhere. Our mission is to assist businesses in establishing a strong online presence, expanding their reach internationally, and safeguarding their digital assets with fast and responsive service. As an SOC II compliant and ICANN-accredited domain registrar, we offer an array of services, including domain name portfolio management, monitoring, enforcement, enterprise DNS, Google Workspace, SSL, advanced security solutions, and consulting services. Our team of dedicated account executives and skilled engineers collaborate closely with brand owners worldwide, helping them develop cost-effective strategies for brand protection with unwavering reliability.