UPDATED May 30, 2024
Okay, we’re getting a little morbid here. The point we are trying to emphasize is that the .com domain isn’t going anywhere. As any business professional knows, if you know you have a fixed recurring annual cost, the best practice is to get the price as low as you can for as long as you can. This article will show you how to rate lock your .com domain price in a multi-year renewal so you can get ahead of future price increases.
As the preferred choice for many businesses’ main websites, .com and .net are two domains that registrants plan on holding onto indefinitely. If you are the domain administrator for your company, you are well aware the .com domain is likely to be around far longer than your time at the company and even on this planet.
Why is the .com price rising?
Verisign, the registry for .com and .net have reached a deal with ICANN to be able to increase their pricing for the first time since 2012.
Verisign, the largest publicly traded registry, was under a price increase cap for many years previously—but is no longer.
ICANN and Verisign struck a new deal that allows Verisign to increase the price for .com domains by 7% each year in 2021, 2022, 2023, and 2024.
After a two-year “freeze” in 2025 and 2026, Verisign can increase prices by 7% annually again during 2027-2030, then they enter into another two-year “freeze”.
This cycle will continue indefinitely, meaning that within 10 years, .com domains could cost approximately 70% more than the current price.
The price for a new .com registration at 101domain.com as of the date this article was published on August 20, 2021, is $10.99 (renewing at $14.99).
As of the date this article was updated, the price for a new .com registration at 101domain.com will increase to $14.99 effective September 1, 2024 (renewing at $19.99).
Here’s what to do
If you renew before the price increase, you can lock in your current rate with a multi-year renewal and evade these impending price changes for up to 10 years. There are also other benefits of renewing for multi-year terms. In addition to locking in your price for an extended term, multi-year renewals streamline domain management for you and your accounting team. There have been countless high-profile companies who forgot to renew their main .com domain, leading to a loss of revenue and brand reputation.
Download our .com price change infographic to share with your colleagues
