Posted In: Digital Brand Management, Domain Name Strategy, Domaining, Marketing, Strategy, The 101 Cafe, Uncategorized, Web Hosting

This Is Why You Should Use a Custom Domain for Your Brand

Websites are essential for any brand, no matter the industry, product, service or purpose. Your website is the place where your customers can discover your brand in the digital world, and for businesses who do not have a physical presence, your website means everything to the success of your brand.

Every small improvement to your website’s image can make the difference between someone staying on your page or bouncing off to a competitor’s website.

Small businesses, bloggers and start-ups often times use a free service to create their website, where they are forced to use a subdomain. For example, if you have a blog on WordPress, you might have a subdomain something like The main domain in this case is and the subdomain is “my blog” or the title of your blog.

This is your website, your brand, your baby! The last thing you want it someone else’s brand name like wordpress shoved into the middle of your website address. When you register a domain at, you can create a custom domain with keywords, industry terms, brand and name followed by a top-level domain (TLD) (like .com, .info, .net) or a combination of all them with the new generic domains. A custom domain gives customers a picture of your brand before they even click on your website and an easy way to remember your website address for the next time they visit.

A custom website address offers many benefits and allows your brand to do more.

Customers will take your brand seriously

People get a bad taste when they see your brand tied to a third-party service and jump to conclusions like your brand can’t afford, isn’t advanced enough to know how to, or isn’t willing to register a domain name. Registering a domain name is easy, so when people see that you haven’t it raises an eyebrow and gives your brand an unfinished feel. Customers recognize a website with a custom website address as a brand that is serious and professional, and one they can trust with their business.

You’re in control of your email address

With a custom domain, you can set-up a custom email address that matches your domain. It is just as important that your brand utilizes a domain based-email address custom domain and for many of the same reasons: professionalism, brand image, non-spam. You can (and should) take this a step further and create cohesiveness throughout your entire brand presence from email address, website address, and social media handles like Twitter, Facebook, and Instagram.

It gives yourwebsite flexibility

Instead of being hosted on someone else’s subdomain, with a custom domain name you can host your brand and website anywhere, like with us, and you can create subdomains of your own such as or that make it easier for customers to navigate your website.