Brands are experimenting new and unique ways to showcase their products with photography and video. E-commerce trends show that product pages with video found an increase in conversion rate. Animoto
found that 73% of visitors have bought a product
after watching a video. Capturing models walking down a runway, 360-view of a product, and explainer/demonstration videos help highlight product features. Customers are more likely to purchase from a new brand if they can see the product in action. Similarly, companies who use animated GIFs in email saw a 26% increase in CTR according to Email Institute. Although featuring subtle motion is fun, it isn’t compatible with every email service provider. The key to sharing GIFs is to make sure the still image is just as captivating as the animated scene.