E-commerce Trends in Product Photography
And What They Mean For Your Business
With so many companies offering products similar to your own, capturing your customer’s attention can prove difficult. While the ultimate goal is to stand out in a sea of content online, discovering new ways to do so remains a challenge. We’ve compiled the latest E-commerce trends of 2018 and are breaking down what they mean for your business as we approach the last quarter of the year.
Shopping is moving to mobile
E-commerce is evolving at a rapid pace. Online shopping is moving to mobile with customers purchasing products directly from their favorite social media sites. Growing at a rate of 13% each year, the latest E-commerce trends suggest that mobile devices will soon become the tool of choice when purchasing products online.
Source: criteo.com
Investing in your product photography will boost your sales and help you stay ahead of the competition. The easiest way to improve customer experience and increase online sales is with high-quality photos. When scrolling through endless feeds of content, having high-quality photos and aesthetically pleasing edits can make the difference in a customer clicking on your product over another brand.
Capturing products in motion
Brands are experimenting new and unique ways to showcase their products with photography and video. E-commerce trends show that product pages with video found an increase in conversion rate. Animoto found that 73% of visitors have bought a product after watching a video. Capturing models walking down a runway, 360-view of a product, and explainer/demonstration videos help highlight product features. Customers are more likely to purchase from a new brand if they can see the product in action. Similarly, companies who use animated GIFs in email saw a 26% increase in CTR according to Email Institute. Although featuring subtle motion is fun, it isn’t compatible with every email service provider. The key to sharing GIFs is to make sure the still image is just as captivating as the animated scene.
Photo Source: kimicoyo on Instagram
Influencer partnerships
E-commerce relies on photography more than any other sales channel. Unlike a brick-and-mortar shopping experience, an e-commerce customer can’t touch, feel, or taste a product before they purchase. People are more likely to purchase a product that is recommended by someone they trust such as a social media influencer. Brands are using E-commerce trends of storytelling through consumer generated content and influencer marketing to appeal to customers making a purchasing decision.
As we venture into the last quarter of 2018, we see brands investing in mobile, animation, and influencer partnerships to enhance product photography and produce high quality content that converts.
